Coming Soon! New Brand for the Workforce System

Dear Workforce Partner,

We are excited to share about a statewide workforce system launch of our new brand on August 29, 2018.

Our new brand will be the unifying name of the entire Massachusetts Workforce Development System and shares a single name and shared mission. 

All sixteen local workforce boards will transition to the new brand and twenty-nine career centers will also transition, along with the Massachusetts Workforce Development Board and the Department of Career Services.

Please stay tuned for an invite to our official launch on August 29, 2018. We hope you can join us to celebrate!

We believe that the new brand will provide the foundation for conveying the depth, breadth and connectivity of our values and services we deliver to our local businesses and job-seekers in our area.

Please know that as we transition to our new brand, we promise to champion prosperity, connecting employers with talent and job seekers with tools, services and connections to achieve meaningful and sustained employment. 

If there are any specific questions that you have about the launch and how our relationship is impacted, please do not hesitate to contact Jim Oliveira at


David Slutz, Chair Greater New Bedford  Board of Directors

James Oliveira, Executive Director, Greater New Bedford Workforce Board